Ch. 17 - Advertising and Public Relations

Movado spent $12.64 Million in advertising last yr. Product placement is their key to catching their target markets eye. Being affiliated with the right athletes and entertainers of sorts. Placing themselves in the right magazines like GQ repeatedly. Since I began my obsession with fashion like shoes and watches I can count on GQ magazine showing me what I want to see. Chapter 3 product ethics and social responsibility blog, I described the making of the Pink Ribbon Bold series Movado. This relates to cause-related marketing and sponsorship, Movado found a cause to appeal with and gain new customers and show current consumers creativity continues.