Ch. 10 - Product Concepts

Movado is a Specialty product. It falls in the likes of products that represents class and style. The products tend to be gifts to and from yourself or family. Which makes it special. The brand names and quality of the retailers selected to sell products in this class and important to the marketers. If i was with this would become one of my most sought after convince product because it would be a simple easy purchase. I would probably own every Movado created and give them out as gifts because I love seeing them so much.  

The SKYMAP design is the newest product item added to the Movado watches product line. With an alligator strap the Beautiful piece retails at $3,195. 

Movado Inc is the brand, Movado is the brand name for this branch of the products, the Inc includes several other brand named watch branches such as Coach, Hugo Boss, Lacoste amongst others. The watch destines for all the other stem from the original Movado Brand. Movado-Always in motion. 

Upon purchase the packaging presentation begins like a slide show, case into case of hand crafted leather and a design specific to the product including the Guarantee card ensuring the product of Movados factory and standard warranty.