Movados main form of advertising is mass communication. Whether its in magazines on taxi billboards or over the internet through email. It happens in a mass amount. I see most of the advertisements through email. The advertising department encodes the messages and sends them out. The messenger is the channel and when i receive it my email decodes it into visual. I am the receiver. The ads help in the pull strategy because if I had the money and didn't see the product at the retailer I would request them to get it.
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